Transforming Ideas into Seamless Experiences.
Hey 👋 I'm Keval – UX Designer and Researcher. I help solve complex problems across product and service touchpoints, and reimagine seamless customer experiences.
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Transforming Ideas into Seamless Experiences
Hi 👋 I'm Keval – UX & Service Designer with a background in software engineering and expertise in leading human-centered research and design for B2B and B2C products and services.

I collaborate with cross-functional teams to define, scope, and deliver solutions, shape product vision, and support product growth by adopting a human-centered design approach.

My work has been recognized by FastCompany’s World Changing Ideas↗︎, The New School (Parsons NYC)↗︎, and Dezeen↗︎, and I’m here to bring that expertise to your project.

📍Currently based in Chicago, but open to relocation.
view my work ↘
what sets me apart
Strategic problem-solving

I employ strategic and behavioral design methods to navigate ambiguity, deliver actionable insights, and innovative solutions.

Versatility

From conducting user research to designing user experiences, I can wear multiple hats and navigate every stage of the design process with confidence.

Cross-functional Skills

With a strong engineering background and experience working with diverse teams, I excel at bridging communication between design, development, and business stakeholders.

Detail-oriented Craft

I meticulously refine every component of the design process—from optimizing information architecture to ensuring flawless visual designs—to deliver solutions that are both functional and visually captivating.

projects
UX Research
Redesign
Ardent Platform UX Research
UX research and redesign project solving usability and accessibility challenges for a SaaS tool for schools
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User Research
UX & Service Design
Volvo - Transforming Everyday Refuse Operations
Fleet and route management digital service to help refuse companies improve route and service response times
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Strategic Design
Product + Service
Neomita - Making Vital Monitoring Accessible
Sustainable healthcare product and service to help prevent misdiagnosis, and make vital monitoring accessible in Africa
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Design Research
Visual Communication
UChicago Medicine - Reducing Patient Anxiety and Improving Care Delivery
Medical tools designed to improve clarity and communicate essential treatment information for cancer patients undergoing radiation therapy
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An image of a plant shop.
Mixed-methods UX Research
The Sill CX Research
Designing a more intimate plant buying experience for a D2C plant shop
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Product Design
Trade Pulse - Simplifying Trade Promotion Management
Web-based trade management tool to plan and analyze trade activities
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UI/UX
Design System
Republic News Redesign
Design system and redesign for a leading Indian news web app
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UX/Product
Research & Strategy
User Research
UX & Service Design
Volvo Trucks
Fleet and route management product concept to help refuse companies improve service response times
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UX Research
Redesign
Ardent
Achieving quicker application submissions for a B2B school administration tool
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Product Design
Trade Pulse
Designed a 0 to 1 SaaS tool for account managers at consumer companies to plan and analyze trade activities
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Product Design
Trial Run
Built a design system for a B2B product to reduce code redundancy and achieve quicker dev and design workflows
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UI/UX
Design System
Republic News
Built a design system for a popular Indian news website for better digital experience
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User Research
UX & Service Design
Volvo Trucks
Fleet and route management product concept to help refuse companies improve service response times
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Design Research
Visual Communication
CEBRE - UChicago Medicine
Healthcare experience research to design medical guides that help doctors explain treatment and reduce patient anxiety
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Strategic Design
Product + Service
Neomita
0 to 1 Product + Service concept for a healthcare startup to increase access to vital monitoring
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An image of a plant shop.
Mixed-methods UX Research
The Sill
hMW
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why work with me?
I'm more than just a designer – I'm a strategic partner.
I bridge the gap between people, technology, and business objectives. Whether I’m reimagining user journeys or solving systemic challenges, my goal is to help you achieve tangible, impactful results.

About me

Portait of Keval Parekh

I can comfortably apply HCD methodologies to drive user research, design prototyping and strategy.

‍A background in software engineering and web development helps bring rigour to my design process and enables me to collaborate efficiently with engineering teams I possess a unique skill set that combines technical expertise and human-centered design.

Over the course of a very dynamic career, I have honed skills of complex problem solving, systems thinking, product strategy, provocative storytelling, teamwork and multi-disciplinary collaboration.

My work has won the Good Interventions '23 design competition and has been recognized by Fast Company and Dezeen magazine.

Work Experience

Volvo Group

May '23-Aug '23
Mountain View, CA

User Researcher & Strategist

University of Chicago Medicine

May '22-Aug '22
Chicago, IL

Design Researcher & Visual Designer

Republic World Ltd.

Feb '20-Aug '20
Mumbai, India

UI/UX Designer

Fractal Analytics

Oct '18-Jan '20
Mumbai, India

User Experience Designer

Years of experience
3
Projects done
50+
Happy clients
25+
Partners
04
Mentions
54
Awards
24

More work