Trial Run is a B2B experimentation platform designed to help retail and consumer goods companies test strategies and predict outcomes before implementation.

Duration

4 months (2018)

My Role

UI/UX Designer

Team I worked with

Product Design Head, Front-end developers

Tools

Sketch, Zeplin

Trial Run Design System

"Establish consistency throughout the platform visually, and introduce latest design trends to make the platform look more cleaner and polished."

Trial Run is a B2B experimentation and analytics platform that helps retail and consumer goods companies conduct experiments at scale before implementation.

The tool's front-end stack was built using React, allowing developers to develop scalable UI components that can be used across the platform. There was already a component library in place but there were too many redundancies in code as well visually, increasing dev and design times.

Business Requirements

  1. Accessibility Issues: Color contrast ratios, overlays, and jarring interactions were major accessibility challenges.
  2. Brand Mismatch: Trial Run’s color palette didn’t align with Fractal’s brand identity. The leadership wanted the product to be perceived as a Fractal Analytics product.

Impact & Outcomes

  1. Fewer UI-related bugs
  2. Quicker workflow designs
  3. Quicker time to release

solution - new design system

Research breakdown

Color Palette

Research breakdown

Typography guidelines

Research breakdownResearch breakdownResearch breakdownResearch breakdownResearch breakdown

Solution - Product overhaul

Using the new design system, we then started revamping the web-based product. The redesign encompassed over 300 screens for multiple web viewports.

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